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Favorability of luxury fashion and beauty brands among consumers in the United States as of July 2026

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Source

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Release date

July 2026

Region

United States

Survey time period

July 2026

Number of respondents

988-1137 US Adults

Supplementary notes

The date of release is the date of access.

Citation formats

Favorability of luxury fashion and beauty brands among U.S. consumers 2026

Published by
Bruna Rocco,
Jul 22, 2026

As of July 2026, opinions on the luxury fashion and beauty sector in the United States are mixed, with the largest share of respondents (**** percent) expressing a neutral view. Positive sentiment remains notable, as **** percent report somewhat favorable opinions and **** percent have very favorable views. At the same time, a smaller but considerable share of consumers express unfavorable attitudes, indicating a balanced perception of the sector overall.

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Luxury advertising and marketingAdvertising in the United StatesAdvertising worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwide
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