| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
June 2025
Region
Asia, APAC
Survey time period
February 13 to March 23, 2025
Number of respondents
1,500 respondents
Age group
20-50 years
Special properties
luxury consumers with minimum spend of 1,200 U.S. dollars on lifestyle products in the previous 6 months.
Method of interview
Online interview
Supplementary notes
Respondents who picked "slightly/strongly agree" to the statement 鈥淟uxury is more about the quality of the material and product, rather than the design or the brand.鈥
The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), and South Korea.
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