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Importance of reputation of luxury brands in the Asia-Pacific region in 2024, by country or territory

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Source

Release date

March 2024

Region

Asia, APAC

Survey time period

December 2023 to January 2024

Number of respondents

1,750 respondents

Age group

20-50 years

Special properties

premium lifestyle consumers

Supplementary notes

Respondents who picked "slightly/strongly agree" to the statement 鈥淭he reputation of a premium/lifestyle brand is key to me when considering purchase.鈥

The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), South Korea, and Taiwan.

Premium lifestyle consumers refers to EUR 1,200 minimum spending on premium products in the previous 6 months.聽

Citation formats

Importance of reputation of luxury brands APAC 2024, by country or territory

Published by
F. Watty,
Feb 4, 2025

In a survey conducted in the Asia-Pacific region in 2024, around ** percent of respondents from China stated that the reputation of a premium/lifestyle brand was key to them when considering a purchase. In comparison, about ** percent of respondents from South Korea felt the same way.

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