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Preference to purchase niche or limited edition luxury items in the Asia-Pacific region in 2025, by country or territory

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Source

Release date

June 2025

Region

Asia, APAC

Survey time period

February 13 to March 23, 2025

Number of respondents

1,500 respondents

Age group

20-50 years

Special properties

luxury consumers with minimum spend of 1,200 U.S. dollars on lifestyle products in the previous 6 months.

Method of interview

Online interview

Supplementary notes

Respondents who picked "slightly/strongly agree" to the statement 鈥淚 prefer to buy niche or limited edition items rather than mainstream collections.鈥

The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), and South Korea.

Citation formats

Limited edition luxury item purchases APAC 2025, by country or territory

Published by
F. Watty,
Jun 30, 2025

In a 2025 survey conducted in the Asia-Pacific region, approximately ** percent of respondents from China reported a preference for buying niche or limited-edition items over mainstream collections. In comparison, around ** percent of respondents from Japan shared the same view.

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Statistics on " Luxury goods market in the Asia-Pacific region "

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Consumer behavior

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Segments

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Brands

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Shopping channels

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Sustainability trends

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Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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