YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
All Buzz scores listed have been rounded to a single decimal place.
Citation formats
Ranking of brands in Sweden 2019, ranked by Buzz score
This statistic shows a ranking of brands from all industries in Sweden by average Buzz score in 2019. The Swedish manufacturer of commercial vehicles Volvo ranked highest with a score of **** of possible 100 points.
The retailing group ICA ranked second. As of 2018, the ICA group was the largest grocery retailer in Sweden, with a market share of **** percent. Furthermore, the company ranked first by advertising spending - in 2018, the expenditures amounted to more than * Swedish kronor.
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YouGov. (January 30, 2020). Ranking of brands across all industries ranked by Buzz score in Sweden in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/443437/leading-brands-accross-all-industries-by-buzz-score-in-sweden/
YouGov. "Ranking of brands across all industries ranked by Buzz score in Sweden in 2019." Chart. January 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/443437/leading-brands-accross-all-industries-by-buzz-score-in-sweden/
YouGov. (2020). Ranking of brands across all industries ranked by Buzz score in Sweden in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/443437/leading-brands-accross-all-industries-by-buzz-score-in-sweden/
YouGov. "Ranking of Brands across All Industries Ranked by Buzz Score in Sweden in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2020, /statistics/443437/leading-brands-accross-all-industries-by-buzz-score-in-sweden/
YouGov, Ranking of brands across all industries ranked by Buzz score in Sweden in 2019 ÌÇÐÄÆƽâ°æ, /statistics/443437/leading-brands-accross-all-industries-by-buzz-score-in-sweden/ (last visited July 31, 2026)
Ranking of brands across all industries ranked by Buzz score in Sweden in 2019 [Graph], YouGov, January 30, 2020. [Online]. Available: /statistics/443437/leading-brands-accross-all-industries-by-buzz-score-in-sweden/
