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Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017

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Sources

Release date

August 2017

Region

United States

Survey time period

July 10 to 17, 2017

Number of respondents

1,007 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?

Citation formats

U.S. consumers purchasing process affected by marketing e-mails in 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 26, 2017
This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, ** percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.
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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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