This statistic presents the average brand response rate on social media in the United States as of the third quarter of 2017, by vertical. According to the findings, the retail industry had an average response rate of 16 percent to communicating back to their consumers on social media, while the consumer goods industry reported in 14 percent.
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Sprout Social. (November 7, 2017). Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/748419/brand-consumer-average-response-rate-social-media/
Sprout Social. "Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical." Chart. November 7, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/748419/brand-consumer-average-response-rate-social-media/
Sprout Social. (2017). Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/748419/brand-consumer-average-response-rate-social-media/
Sprout Social. "Average Social Media Response Rate of Brands in The United States as of 3rd Quarter 2017, by Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2017, /statistics/748419/brand-consumer-average-response-rate-social-media/
Sprout Social, Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical ÌÇÐÄÆƽâ°æ, /statistics/748419/brand-consumer-average-response-rate-social-media/ (last visited July 28, 2026)
Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical [Graph], Sprout Social, November 7, 2017. [Online]. Available: /statistics/748419/brand-consumer-average-response-rate-social-media/
