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Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017

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Sources

Release date

June 2017

Region

United States

Survey time period

March 2017

Number of respondents

total survey n=1,070

Age group

18 years and older

Special properties

who made an online purchase in the past 12 months and who have submitted user-generated content (72%)

Method of interview

Online survey

Supplementary notes

For this survey, user-generated content (UGC) was defined as any ratings, reviews, product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.

Citation formats

Leading types of UGC created by U.S. online shoppers 2017

Published by Thuy D., Aug 15, 2017
This statistic ranks the most popular types of user-generated content submitted by online shoppers in the United States as of March 2017. According to surveyed respondents who had submitted UCG, product reviews were the most popular at ** percent. A total of ** percent of respondents had submitted product ratings.
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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