* Pinterest publishes data for users of "unspecified" gender, in addition to "male" and "female", so figures for male and female will not sum up to 100 percent.
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Pinterest: distribution of global audiences 2025, by gender
Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of October 2025, 70 percent of Pinterest audiences were female. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years.
The stamp of approval from U.S. consumers
Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024.
What are Pinners searching for?
Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.
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DataReportal, & We Are Social, & Meltwater. (October 15, 2025). Distribution of Pinterest users worldwide as of October 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/248168/gender-distribution-of-pinterest-users/
DataReportal, und We Are Social, und Meltwater. "Distribution of Pinterest users worldwide as of October 2025, by gender." Chart. October 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/248168/gender-distribution-of-pinterest-users/
DataReportal, We Are Social, Meltwater. (2025). Distribution of Pinterest users worldwide as of October 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/248168/gender-distribution-of-pinterest-users/
DataReportal, and We Are Social, and Meltwater. "Distribution of Pinterest Users Worldwide as of October 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2025, /statistics/248168/gender-distribution-of-pinterest-users/
DataReportal & We Are Social & Meltwater, Distribution of Pinterest users worldwide as of October 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/248168/gender-distribution-of-pinterest-users/ (last visited July 14, 2026)
Distribution of Pinterest users worldwide as of October 2025, by gender [Graph], DataReportal, & We Are Social, & Meltwater, October 15, 2025. [Online]. Available: /statistics/248168/gender-distribution-of-pinterest-users/
