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Leading fast-moving consumer goods (FMCG) brands in North Asia in 2024, by household penetration rate

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Sources

Release date

September 2025

Region

Asia, APAC

Survey time period

2024

Special properties

includes China, South Korea, Japan, and Taiwan

Citation formats

Leading FMCG brands North Asia 2024, by household penetration

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 18, 2025

In 2024, the Taiwanese brand Want Want was the leading FMCG brand among consumers in Asia, with the highest household penetration rate of about ****Ìý±è±ð°ù³¦±ð²Ô³Ù. Uni-President, also from Taiwan, closely followed with a household penetration rate of around **Ìý±è±ð°ù³¦±ð²Ô³Ù.

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Statistics on " FMCG market in the Asia-Pacific region "

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Other statistics that may interest you FMCG market in the Asia-Pacific region

Overview

4

Segment growth

5

Consumer behavior

5

Global key players

4

Leading brands

7

Leading exports

6

Leading imports

6

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Topics

FMCG market in the Asia-Pacific regionCosmetics market in South Korea Food retail in JapanShopping behavior in the Asia-Pacific regionSnack foods in China
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