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In 2026, Meiyijia had * chain stores in China, ranking first among leading convenience store operators. Easy Joy, a Sinopec Group convenience store chain, followed with * branches.

The convenience store industry in China

Driven by rising urbanization, capital investment, and newly emerging consumer lifestyles, China’s convenience store market is booming. This is accompanied by vibrant sales growth and rapid network expansion. In 2025, the sales revenue generated by convenience stores in China amounted to around billion yuan, indicating a steady annual increase. The number of convenience stores is also growing at a higher rate. In 2023, there were approximately *** thousand convenience stores across the country. At the same time, the merchandise structure of convenience stores is being optimized, and the proportion of own-brand items on the shelf is increasing.

Sinopec Group and Easy Joy

As an important part of Sinopec Group’s non-oil business, which launched in 2008, Easy Joy convenience stores grew rapidly in recent years. Easy Joy convenience stores mainly serve drivers, as they are located in gas stations. Water, beverages, and cigarettes often account for more than 50 percent of gas station convenience store sales. In August 2018, Sinopec launched its first 24-hour unmanned Easy Joy convenience store in Beijing.