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Sources of offline information among current and new online buyers across India in 2016

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Sources

Release date

May 2016

Region

India

Survey time period

2016

Number of respondents

>3,000

Special properties

According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.

Citation formats

Sources of offline information among online buyers in India 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 10, 2017
This statistic represents the results of a survey among online shoppers about the sources of offline information across India in 2016. The highest share of respondents among both current and new buyers, about ** percent and ** percent, respectively, listed recommendations from friends as one of their top information sources during the survey period.
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