This statistic describes the share of urban fashion buyers who use the internet during any stage of the buying process across India in 2013 and 2016, with a projection in 2020. About ** percent of urban fashion buyers were predicted to use the internet for their purchases at some point of the buying process in 2020, an increase from about ** percent in 2016.
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BCG, & Facebook. (March 20, 2017). Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
BCG, und Facebook. "Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020." Chart. March 20, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
BCG, Facebook. (2017). Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
BCG, and Facebook. "Share of Urban Fashion Buyers Who Use The Internet in Any Stage of The Purchase Process across India in 2013, 2016 and 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2017, /statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
BCG & Facebook, Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020 ÌÇÐÄÆƽâ°æ, /statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/ (last visited August 05, 2026)
Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020 [Graph], BCG, & Facebook, March 20, 2017. [Online]. Available: /statistics/732273/urban-fashion-buyers-who-use-the-internet-for-shopping-india/
