| Characteristic | Exclusively purchase online (100%) | Almost all of my purchases (81-99%) | Most of my purchases (61-80%) | About half of my purchases (41-60%) | Some of my purchases (21-40%) | A few purchases (1-20%) | Don't purchase category online | Don't purchase category at all |
|---|---|---|---|---|---|---|---|---|
| Consumer electronics | 6% | 6% | 10% | 10% | 16% | 27% | 16% | 10% |
| Household appliances | 4% | 4% | 7% | 11% | 18% | 20% | 25% | 12% |
| Clothing and footwear | 4% | 9% | 14% | 23% | 23% | 18% | 7% | 3% |
| Books, music, movies and video games | 6% | 8% | 13% | 17% | 21% | 21% | 7% | 7% |
| Furniture/homeware | 4% | 4% | 8% | 12% | 12% | 19% | 26% | 14% |
| Sports/outdoor equipment | 4% | 6% | 10% | 11% | 17% | 18% | 17% | 17% |
| Jewellery/watches | 4% | 6% | 9% | 12% | 15% | 18% | 22% | 13% |
| DIY/home improvement | 4% | 7% | 12% | 11% | 16% | 17% | 17% | 16% |
| Grocery | 5% | 7% | 9% | 14% | 15% | 15% | 23% | 13% |
| Toys | 5% | 7% | 12% | 11% | 16% | 21% | 13% | 15% |
| Health and beauty | 5% | 7% | 13% | 18% | 19% | 17% | 13% | 7% |
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Source
Source
Release date
February 2016
More information
Region
India
Survey time period
2015
Number of respondents
1,000 respondents
Age group
18 to 65 years
Method of interview
Online survey
Supplementary notes
Ths source does not provide an exact date of survey.
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