This statistic shows the results of a survey on the effect of influencers on purchase decisions in Germany as of 2016, by gender. At the time of the survey, ** percent of the women surveyed stated that they had bought a product in the last 12 months because of advertising from bloggers, YouTubers or other celebrities for these products. The same was true for ** percent of men surveyed. German influencers are also making their mark across a variety of social media, for example Instagram.
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Faktenkontor. (May 17, 2017). Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/711415/influencers-effect-purchase-decisions-by-gender-germany/
Faktenkontor. "Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?." Chart. May 17, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/711415/influencers-effect-purchase-decisions-by-gender-germany/
Faktenkontor. (2017). Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/711415/influencers-effect-purchase-decisions-by-gender-germany/
Faktenkontor. "Did You Buy a Product or Make Use of Services in The Last 12 Months Because a Blogger, Youtuber or Other Celebrity Advertised These?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2017, /statistics/711415/influencers-effect-purchase-decisions-by-gender-germany/
Faktenkontor, Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these? ÌÇÐÄÆƽâ°æ, /statistics/711415/influencers-effect-purchase-decisions-by-gender-germany/ (last visited July 26, 2026)
Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these? [Graph], Faktenkontor, May 17, 2017. [Online]. Available: /statistics/711415/influencers-effect-purchase-decisions-by-gender-germany/
