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Reasons for subscribing to an influencer account in South Korea as of October 2020

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Sources

Release date

February 2021

Region

South Korea

Survey time period

October 28 to 30, 2020

Number of respondents

400 respondents

Age group

19-59 years

Special properties

people who consumed influencer content within the last 3 months

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Reasons for following influencers South Korea 2020

Published by Thuy D., Apr 7, 2021
According to a survey in October 2020 among South Koreans on their reasons for subscribing to influencer accounts, roughly ** percent of respondents stated that they follow because the information they are looking for is presented in an easily understandable manner. Other important factors were to watch enjoyable content in a short time and because the content was relatable and sincere with a share of approximately ** and **** percent of respondents answering that way respectively.
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