Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.
Method of interview
Online survey
Supplementary notes
* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified
In 2018, representatives of companies on social media had perceived a brand-consumer interaction to be more direct and on a rather personal level. Over two years, that number has steadily decreased, with business professionals considering the interaction to be professional and on a commercial level: in 2018, ** percent of professionals considered the exchanges to be more personal, compared to ** percent in 2020.
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Intuiti. (July 8, 2020). Would you say that on social networks, interactions are less commercial and more of a personal exchange?** [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1132079/perceived-type-of-contact-brands-social-media-france/
Intuiti. "Would you say that on social networks, interactions are less commercial and more of a personal exchange?**." Chart. July 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1132079/perceived-type-of-contact-brands-social-media-france/
Intuiti. (2020). Would you say that on social networks, interactions are less commercial and more of a personal exchange?**. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1132079/perceived-type-of-contact-brands-social-media-france/
Intuiti. "Would You Say That on Social Networks, Interactions Are Less Commercial and More of a Personal Exchange?**." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jul 2020, /statistics/1132079/perceived-type-of-contact-brands-social-media-france/
Intuiti, Would you say that on social networks, interactions are less commercial and more of a personal exchange?** ÌÇÐÄÆƽâ°æ, /statistics/1132079/perceived-type-of-contact-brands-social-media-france/ (last visited August 05, 2026)
Would you say that on social networks, interactions are less commercial and more of a personal exchange?** [Graph], Intuiti, July 8, 2020. [Online]. Available: /statistics/1132079/perceived-type-of-contact-brands-social-media-france/
