This statistic presents the frequency with which Snapchat users in the United States engage with Snapchat ads as of , sorted by format. During the survey period, ** percent of respondents stated that they frequently engaged with sponsored filters or lenses on the social sharing app.
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eMarketer. (April 4, 2017). Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/695009/us-snapchat-ad-interaction-rate-format/
eMarketer. "Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format." Chart. April 4, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/695009/us-snapchat-ad-interaction-rate-format/
eMarketer. (2017). Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/695009/us-snapchat-ad-interaction-rate-format/
eMarketer. "Frequency with Which Snapchat Users in The United States Engage with Snapchat Ads as of March 2017, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Apr 2017, /statistics/695009/us-snapchat-ad-interaction-rate-format/
eMarketer, Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format ÌÇÐÄÆÆ½â°æ, /statistics/695009/us-snapchat-ad-interaction-rate-format/ (last visited July 28, 2026)
Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format [Graph], eMarketer, April 4, 2017. [Online]. Available: /statistics/695009/us-snapchat-ad-interaction-rate-format/