The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
In 2024, the camera and social media company Snap Inc reported advertising costs of **** million U.S. dollars, up from **** million U.S. dollars in 2023.
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Snap Inc.. (May 1, 2025). Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars)." Chart. May 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/668198/annual-snap-advertising-spend/
Snap Inc.. (2025). Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual Advertising Expenditure of Snap from 2015 to 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2025, /statistics/668198/annual-snap-advertising-spend/
Snap Inc., Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/668198/annual-snap-advertising-spend/ (last visited July 15, 2026)
Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) [Graph], Snap Inc., May 1, 2025. [Online]. Available: /statistics/668198/annual-snap-advertising-spend/
