Sony ad spend 2013-2023| ��ƽ��

Sony's advertising costs from fiscal year 2013 to 2023 (in billion Japanese yen / billion U.S. dollars)

Fiscal years	Cost in billion Japanese yen	Cost in billion U.S. dollars*
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Release date

June 2024

More information

Region

Worldwide

Survey time period

2013 to 2023

Supplementary notes

Sony's fiscal year ends on March 31 of each year.

* The U.S. dollar values were calculated with the average rate provided by the source. For the 2023 fiscal year, the average rate was 1 USD = 142.68 yen.

Citation formats

In the company’s 2023 fiscal year, Sony Corporation spent billion Japanese Yen on advertising, a figure which converts to around **** billion U.S. dollars, an increase from the previous year.

Sony

One of Japan’s largest companies, Sony is organized as a true tech industry conglomerate. With major business segments related to music publishing, movie production, video gaming, and consumer electronics, the company is influential across the entire entertainment industry. Sony employs over one hundred thousand workers and spends billions of dollars each year in research and development, as it seeks to strengthen its position in the entertainment industry and global economy as a whole.

Advertisement spending

Given the ever-increasing reach of the internet and digital media, digital advertising spending is forecast to grow rapidly in the coming years. Companies both big and small are taking advantage of the power of social media and internet-based advertising to reach more people than billboards and magazine ads were ever capable of reaching. Forecasts suggest that in the coming years, companies will continue to move away from print and radio-based advertisement towards mobile and smartphone-based advertisement.