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The tech hardware and equipment industry continues to be dominated by tech giants, with Apple in the lead by revenue as of May 2026. The Cupertino-based company generated sales of * billion U.S. dollars, surpassing its closest competitor, Hon Hai Precision, at * billion U.S. dollars, followed closely by Samsung Electronics at * billion U.S. dollars.

Consumer electronics are consistently growing worldwide

The consumer electronics sector is experiencing robust growth, with global spending on devices expected to reach over *** billion U.S. dollars in 2025, increasing by **** percent over the previous year. The e-commerce segment of the consumer electronics market is also expanding rapidly, with the global market size projected to exceed *** billion U.S. dollars by 2025. Artificial intelligence (AI) integration is also significantly transforming consumer electronics. This trend is fueling growth in AI-powered smartphones and PCs, offering not only new designs but also a plethora of new features.

Retail plays an imperative role in CE sales

While major manufacturers like Apple and Hon Hai Precision lead in sales, consumer electronics retailers such as Walmart, Amazon, and Best Buy play a crucial role in this ecosystem, generating billions of dollars annually. In 2024, Amazon.com held the top spot as the leading online retailer for consumer electronics, with JD.com and Walmart.com ranking second and third, respectively. In the same year, the United States was the largest market for consumer electronics e-commerce, with estimated revenues reaching over ** billion U.S. dollars.