ÌÇÐÄÆƽâ°æ

In 2024, the global TV industry experienced an increase in shipments to * million units following a dip in the previous year. However, the shipment volumes were expected to decline by *** percent in 2025.

Which technologies are fueling global TV market growth?

The global TV market’s recent growth is driven by advanced technologies such as smart, OLED, and QLED TVs, as well as demand for 4K and 8K resolution. As new TV sets provide customers with a variety of comfortable features, people around the world update their devices according to the latest technological standards. Smart TVs allow users to access the web and stream games and their favorite programs without additional devices. In the following years, 8K ultra HDTV shipments will also grow considerably worldwide, as more brands are getting behind the technology.

Samsung leads the TV market

Over the past decades, many consumer electronics manufacturers have entered the prosperous TV market worldwide, examples of which are Samsung, LG Electronics, and Sony. In 2022, the Korean tech giant Samsung led the global TV industry, accounting for almost ** percent of total sales. By contrast, LG, TCL, Hisense, and Xiaomi recorded lower shares of sales volume. Samsung was also the main TV vendor in the United States, with LG ranking second. A similar hierarchy  also dominated some of the major European TV markets, such as the UK and Germany.