| Characteristic | Interaction rate |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
January 2017
Region
Worldwide
Survey time period
September 2016
Number of respondents
total survey n=220,000 social media brand profiles
Supplementary notes
Interaction rate consists of of all retweets, favorites & replies, excluding profiles that have more than 10 million followers
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