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Revenue of X (formerly Twitter) from 1st quarter 2021 to 2nd quarter 2025 (in million U.S. dollars)

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Sources

Release date

November 2025

Region

Worldwide

Survey time period

Q1 2021 to Q2 2025

Supplementary notes

The figures starting from Q3 2022 are estimates.

Citation formats

X (Twitter) revenue quarterly 2021-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 5, 2025

In the second quarter of 2025, the revenue of X, formerly Twitter, decreased to *** million U.S. dollars. The majority of the social network’s revenue is generated via advertising, followed by data licensing and other revenue.

X company information

X ranks among the biggest social networks worldwide. As of February 2025, the company reported a potential ad reach of *** million users worldwide. In 2024, the platform's annual revenue was estimated at *** billion U.S. dollars. The company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users.

X marketing and advertising

Social media advertising spending in the United States is constantly growing. In 2025, the social media ad spend per U.S. internet user was estimated at ***U.S. dollars, and this figure is projected to sharply increase to over *** U.S. dollars by 2030. Along with Instagram, X is a popular marketing channel, and some brands and companies have made a name for themselves for being entertaining on the platform.

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