Denmark: social media users by social media site 2017-2018| ��ƽ��

Social media users in Denmark in 2017 and 2018, by social media site

Characteristic	2017	2018
Twitter	11%	10%
WhatsApp	13%	15%
Pinterest	12%	16%
LinkedIn	26%	28%
Instagram	30%	34%
Snapchat	31%	35%
Facebook	67%	70%

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Release date

November 2018

More information

Region

Denmark

Survey time period

2017 to 2018

Number of respondents

ca. 6,200

Age group

16-89 years old

Method of interview

Telephone interviews and online survey

Supplementary notes

Figures for year 2017 were previously published by the source.

Citation formats

Which social media platform did Danes use the most? In both 2017 and 2018, Facebook was the social media site with the highest share of users in Denmark. 70 percent of the interviewed people said they used Facebook in 2018. This was twice as much as Snapchat, with 35 percent of the Danes reporting to have used it. Over half of the respondents to a survey conducted in 2017 stated to have used Facebook several times a day. Among the other popular apps in 2017 and 2018 were Instagram, LinkedIn, Pinterest, WhatsApp and Twitter. Overall, the share of social media users increased over the evaluated period.

 Use of social media over the years

   Comparing the Danes who participated in social networks in 2011, to those who did in 2018, the percentage increasedby over 20 percent. Since 2016, the share of social network participants had exceeded 70 percent.

 Social media in Europe

   The Nordic countries ranked high in the list of European countries with most social network users. First came Iceland, followed by Norway and Denmark. Sweden ranked fifth, right after Belgium. Last in the ranking that year were Slovenia, Italy and France, each with less than 50 percent of the population using social networks.