Social networking site preference by age UK 2020| ��ƽ��

Which one of these social networking sites or apps do you use most often?

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Source

Release date

April 2021

More information

Region

United Kingdom

Survey time period

2020

Number of respondents

2,166 respondents

Age group

16 years and older

Special properties

those with a social media profile or account on any sites or apps.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "And which one would you say is your main social media site or app - the one you use most often? (SINGLE CODE)"
The source does not provide any information regarding missing percentage points to 100 percent.

Citation formats

According to a survey conducted in the United Kingdom (UK) in 2020, it was reported that *** was the most frequently used social networking platform among all age groups. Compared to Facebook, all other social networking sites and apps had only a fraction of respondents name them as their main account.

Facebook in the UK

Facebook user penetration rate has been gradually increasing, reaching over ** percent in 2020, with the number of Facebook users also seeing subsequent growth over that period. By 2025, the number of Facebook users in the UK is projected to reach **** million individuals. On the other hand, the market share of the social media giant has experienced a significant decrease since January 2017, reaching its lowest point in April 2020.

Facebook user demographics in the UK

Individuals aged between old make up the largest share of Facebook users, followed by individuals aged 35 to 44 years old. And as of October 2020, Facebook attracted more * users than in the UK. In terms of household income, users are fairly evenly distributed.