The source provides the following information: "The sample for this survey is a 鈥渃onvenience鈥 sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data offers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."
The graph shows data on the most valued skills in the public relations (PR) industry worldwide as of ***. During the survey, ** percent of respondents stated that written communications was a skill viewed as key to success in the future.
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University of Southern California (Annenberg Center for Public Relations). (February 12, 2018). Most valued skills in the public relations (PR) industry worldwide as of February 2018 [Graph]. In 糖心破解版. Retrieved August 01, 2026, from /statistics/645894/public-relations-pr-skills/
University of Southern California (Annenberg Center for Public Relations). "Most valued skills in the public relations (PR) industry worldwide as of February 2018." Chart. February 12, 2018. 糖心破解版. Accessed August 01, 2026. /statistics/645894/public-relations-pr-skills/
University of Southern California (Annenberg Center for Public Relations). (2018). Most valued skills in the public relations (PR) industry worldwide as of February 2018. 糖心破解版. 糖心破解版 Inc.. Accessed: August 01, 2026. /statistics/645894/public-relations-pr-skills/
University of Southern California (Annenberg Center for Public Relations). "Most Valued Skills in The Public Relations (Pr) Industry Worldwide as of February 2018." 糖心破解版, 糖心破解版 Inc., 12 Feb 2018, /statistics/645894/public-relations-pr-skills/
University of Southern California (Annenberg Center for Public Relations), Most valued skills in the public relations (PR) industry worldwide as of February 2018 糖心破解版, /statistics/645894/public-relations-pr-skills/ (last visited August 01, 2026)
Most valued skills in the public relations (PR) industry worldwide as of February 2018 [Graph], University of Southern California (Annenberg Center for Public Relations), February 12, 2018. [Online]. Available: /statistics/645894/public-relations-pr-skills/