The source does not state the type of study. The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Opinion on brand advertising in short-form videos in the United Kingdom (UK) 2016
This statistic shows the results of a survey on how digital video viewers perceived brand advertising in short-form video clips in the United Kingdom (UK) in 2016. The survey found that nearly half of respondents stated that if they liked the video they were watching, they did not mind if a brand was really prominent throughout.
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WARC. (November 17, 2016). Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
WARC. "Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016." Chart. November 17, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
WARC. (2016). Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
WARC. "Share of Respondents Who Agreed with The following Statements about Advertising in Short-form Videos in The United Kingdom (Uk) in 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2016, /statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
WARC, Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016 ÌÇÐÄÆƽâ°æ, /statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/ (last visited August 05, 2026)
Share of respondents who agreed with the following statements about advertising in short-form videos in the United Kingdom (UK) in 2016 [Graph], WARC, November 17, 2016. [Online]. Available: /statistics/641964/opinion-on-ads-in-online-video-clips-in-the-uk/
