Question: Which, if any, of the following retailers or companies have you purchased from within the past 12 months? ITEM: Online merchants (Amazon.com, Walmart.com, etc.) Values may not add up to 100 percent due to rounding. Excluding online purchases from mass merchants such as Target, Walmart
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U.S. online retailer purchase rate 2016, by age group
This statistic shows the share of online users in the United States who have purchased from online retailers within the past six months, sorted by age group. As of December 2016, 78 percent of Millennial survey respondents stated that they had shopped at online merchants such as Amazon.com or Overstock.com in the preceding 12 months.
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Worldpay. (January 17, 2017). Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/614035/online-shopping-at-online-retailers-usa/
Worldpay. "Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group." Chart. January 17, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/614035/online-shopping-at-online-retailers-usa/
Worldpay. (2017). Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/614035/online-shopping-at-online-retailers-usa/
Worldpay. "Share of Online Users in The United States Who Have Purchased from Online Merchants within The past 12 Months as of December 2016, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2017, /statistics/614035/online-shopping-at-online-retailers-usa/
Worldpay, Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group ÌÇÐÄÆƽâ°æ, /statistics/614035/online-shopping-at-online-retailers-usa/ (last visited August 01, 2026)
Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group [Graph], Worldpay, January 17, 2017. [Online]. Available: /statistics/614035/online-shopping-at-online-retailers-usa/
