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Number of Dafiti's active customers from 1st quarter 2022 to 4th quarter 2024 (in millions)

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Source

Release date

March 2025

Region

Brazil, Chile, Colombia

Survey time period

Q1 2022 to Q4 2024

Supplementary notes

Figures do not include active customers in Argentina.

The source refers to active customers as the number of customers who have purchased at least one item after cancellations, rejections, and returns in the last twelve months.

Citation formats

Dafiti: cumulative number of active customers 2022-2024, by quarter

Published by
Yihan Ma,
Mar 12, 2025

Since the first quarter of 2022, the number of Dafiti customers had been steadily decreasing. By the fourth quarter of 2024, the Global Fashion Group-owned e-commerce site reached a record low of *** million active customers. 

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