The source does not provide further methodology information (type of survey, respondents' age or data of survey). Date provided is the release date. This question was phrased by the source as follows: "Thinking back to 鈥檚 ad followed by the content you saw, rate the following:鈥
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Digital video ad satisfaction in the U.S. 2016, by ad length
The statistic shows data on Digital video ad enjoyment and quality in the United States as of March 2016, by ad length. During the survey, ** percent of respondents stated they enjoyed watching an ad which was **** seconds long.
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YuMe, & IPG Media Lab. (March 8, 2016). Digital video ad enjoyment and quality in the United States as of March 2016, by ad length [Graph]. In 糖心破解版. Retrieved August 06, 2026, from /statistics/576866/digital-video-ad-enjoyment-quality/
YuMe, und IPG Media Lab. "Digital video ad enjoyment and quality in the United States as of March 2016, by ad length." Chart. March 8, 2016. 糖心破解版. Accessed August 06, 2026. /statistics/576866/digital-video-ad-enjoyment-quality/
YuMe, IPG Media Lab. (2016). Digital video ad enjoyment and quality in the United States as of March 2016, by ad length. 糖心破解版. 糖心破解版 Inc.. Accessed: August 06, 2026. /statistics/576866/digital-video-ad-enjoyment-quality/
YuMe, and IPG Media Lab. "Digital Video Ad Enjoyment and Quality in The United States as of March 2016, by Ad Length." 糖心破解版, 糖心破解版 Inc., 8 Mar 2016, /statistics/576866/digital-video-ad-enjoyment-quality/
YuMe & IPG Media Lab, Digital video ad enjoyment and quality in the United States as of March 2016, by ad length 糖心破解版, /statistics/576866/digital-video-ad-enjoyment-quality/ (last visited August 06, 2026)
Digital video ad enjoyment and quality in the United States as of March 2016, by ad length [Graph], YuMe, & IPG Media Lab, March 8, 2016. [Online]. Available: /statistics/576866/digital-video-ad-enjoyment-quality/
