* 80,500 consumer interviews were conducted in the Nordics, the Netherlands, and the Baltics. The number of respondents for the Netherlands specifically was not provided by the source.
Citation formats
Share of consumers considering sustainable purchases in the Netherlands 2017-2024
In 2024, ** percent of the consumers in the Netherlands said they consider sustainability in their purchasing decisions and consumer behavior, which indicates a decline compared to previous years. Since 2017, the share of Dutch shoppers that said sustainability affects their purchasing decision has remained around ** percent until the most recent survey.
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Ranking The Brands, & SB Insight. (March 12, 2024). Share of consumers in the Netherlands who indicated that their purchasing decisions were influenced by sustainability from 2017 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1116653/dutch-sustainability-purchasing-behavior/
Ranking The Brands, und SB Insight. "Share of consumers in the Netherlands who indicated that their purchasing decisions were influenced by sustainability from 2017 to 2024." Chart. March 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1116653/dutch-sustainability-purchasing-behavior/
Ranking The Brands, SB Insight. (2024). Share of consumers in the Netherlands who indicated that their purchasing decisions were influenced by sustainability from 2017 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1116653/dutch-sustainability-purchasing-behavior/
Ranking The Brands, and SB Insight. "Share of Consumers in The Netherlands Who Indicated That Their Purchasing Decisions Were Influenced by Sustainability from 2017 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2024, /statistics/1116653/dutch-sustainability-purchasing-behavior/
Ranking The Brands & SB Insight, Share of consumers in the Netherlands who indicated that their purchasing decisions were influenced by sustainability from 2017 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1116653/dutch-sustainability-purchasing-behavior/ (last visited July 22, 2026)
Share of consumers in the Netherlands who indicated that their purchasing decisions were influenced by sustainability from 2017 to 2024 [Graph], Ranking The Brands, & SB Insight, March 12, 2024. [Online]. Available: /statistics/1116653/dutch-sustainability-purchasing-behavior/
