The maximum score is 100. Score performance ranges are as follows:
80 & above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50: Critical.
In 2025, Trader Joe's took the top spot as the most reputable corporation in the United States, with an index score of **** points based on consumer perception of the brand. Patagonia and Microsoft followed with ** and **** points, respectively. The ranking is based on a list of "most visible" companies in the U.S., i.e., companies that were top-of-mind for U.S. consumers' reputation.
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Axios. (May 20, 2025). Leading companies in the United States as of March 2025, by reputation (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1179261/leading-corporations-reputation-united-states/
Axios. "Leading companies in the United States as of March 2025, by reputation (index score)." Chart. May 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1179261/leading-corporations-reputation-united-states/
Axios. (2025). Leading companies in the United States as of March 2025, by reputation (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1179261/leading-corporations-reputation-united-states/
Axios. "Leading Companies in The United States as of March 2025, by Reputation (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2025, /statistics/1179261/leading-corporations-reputation-united-states/
Axios, Leading companies in the United States as of March 2025, by reputation (index score) ÌÇÐÄÆƽâ°æ, /statistics/1179261/leading-corporations-reputation-united-states/ (last visited August 02, 2026)
Leading companies in the United States as of March 2025, by reputation (index score) [Graph], Axios, May 20, 2025. [Online]. Available: /statistics/1179261/leading-corporations-reputation-united-states/
