* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
Citation formats
Reasons for returning retail purchases in the United Kingdom (UK) 2015-2016
This statistic presents the reasons consumers returned purchases to retailers in the United Kingdom according to a survey conducted between November 2015 and January 2016. Of returns made during this time, 37 percent were due to the consumer not liking the product or the product not fitting.
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KPMG. (February 4, 2016). Share of retail purchases returned in the United Kingdom (UK) between November 2015 and January 2016, by reason [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/514968/returns-reasons-online-purchases-united-kingdom-uk/
KPMG. "Share of retail purchases returned in the United Kingdom (UK) between November 2015 and January 2016, by reason." Chart. February 4, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/514968/returns-reasons-online-purchases-united-kingdom-uk/
KPMG. (2016). Share of retail purchases returned in the United Kingdom (UK) between November 2015 and January 2016, by reason. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/514968/returns-reasons-online-purchases-united-kingdom-uk/
KPMG. "Share of Retail Purchases Returned in The United Kingdom (Uk) between November 2015 and January 2016, by Reason." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2016, /statistics/514968/returns-reasons-online-purchases-united-kingdom-uk/
KPMG, Share of retail purchases returned in the United Kingdom (UK) between November 2015 and January 2016, by reason ÌÇÐÄÆƽâ°æ, /statistics/514968/returns-reasons-online-purchases-united-kingdom-uk/ (last visited July 30, 2026)
Share of retail purchases returned in the United Kingdom (UK) between November 2015 and January 2016, by reason [Graph], KPMG, February 4, 2016. [Online]. Available: /statistics/514968/returns-reasons-online-purchases-united-kingdom-uk/
