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Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2023

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Source

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Release date

December 2023

Region

Vietnam

Survey time period

November 9 to 30, 2023

Number of respondents

3,834 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

Citation formats

Popular items among holiday shoppers Vietnam 2023

Published by
F. Watty,
Dec 4, 2023

According to a survey on shopping behavior conducted by in Vietnam, over ** percent of respondents stated that they intended to or had already purchased apparel and footwear during the holiday shopping period. The next most common purchase was cosmetics and beauty products, with around ** percent of respondents in the country.

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Topics

Retail sector in VietnamE-commerce in VietnamCosmetics market in VietnamApparel and footwear industry in VietnamFood retail industry in Vietnam
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