This questions were phrased by the source as follows: "When are you likely to begin your holiday shopping this year?" and "By which one of these days or months do you expect to complete your holiday shopping this year?"
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U.S. consumers: average holiday shopping duration 2018-2024
In 2024, consumers in the United States planned to spend an average of just under six weeks shopping during the holiday season. This is about the same as the previous two years, but a decrease compared to 2019, for example. That year, Americans expected to complete their holiday shopping in about seven and a half weeks on average.
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Deloitte. (October 15, 2024). Average shopping duration during the holiday season among consumers in the United States from 2018 to 2024 (in weeks) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1345481/average-holiday-shopping-duration-in-weeks-usa/
Deloitte. "Average shopping duration during the holiday season among consumers in the United States from 2018 to 2024 (in weeks)." Chart. October 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1345481/average-holiday-shopping-duration-in-weeks-usa/
Deloitte. (2024). Average shopping duration during the holiday season among consumers in the United States from 2018 to 2024 (in weeks). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1345481/average-holiday-shopping-duration-in-weeks-usa/
Deloitte. "Average Shopping Duration during The Holiday Season among Consumers in The United States from 2018 to 2024 (in Weeks)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2024, /statistics/1345481/average-holiday-shopping-duration-in-weeks-usa/
Deloitte, Average shopping duration during the holiday season among consumers in the United States from 2018 to 2024 (in weeks) ÌÇÐÄÆƽâ°æ, /statistics/1345481/average-holiday-shopping-duration-in-weeks-usa/ (last visited July 26, 2026)
Average shopping duration during the holiday season among consumers in the United States from 2018 to 2024 (in weeks) [Graph], Deloitte, October 15, 2024. [Online]. Available: /statistics/1345481/average-holiday-shopping-duration-in-weeks-usa/
