Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.
You can find more information on the methodology of the study here and in the .
Figures have been rounded for easier understanding.
Citation formats
Most popular shopping locations for clothing in Germany 2017-2020
This statistic shows the results of a survey on the most popular shopping locations for clothing in Germany from 2017 to 2020. During the 2020 survey period it was found that roughly **** million Germans aged 14 years and older stated that they mainly bought their clothes from online stores.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents." Chart. November 18, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Most Popular Shopping Locations for Clothing in Germany from 2017 to 2020, by Number of Respondents." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Nov 2020, /statistics/504466/popular-shopping-locations-for-clothing-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents ÌÇÐÄÆÆ½â°æ, /statistics/504466/popular-shopping-locations-for-clothing-germany/ (last visited July 30, 2026)
Most popular shopping locations for clothing in Germany from 2017 to 2020, by number of respondents [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: /statistics/504466/popular-shopping-locations-for-clothing-germany/