Most popular clothing retailers by customer number in Germany 2021| ��ƽ��

Number of customers of the most popular clothing retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions)

Characteristic	C&A	Hennes&Mauritz (H&M)	Peek&Cloppenburg	KiK
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 22,563 respondents, projected base of 70.54 million people

The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here.

The question was phrased by the source as follows: "At which of the following clothing stores did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Bekleidungsgeschäfte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

Citation formats

In 2021, around ** million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at H&M in the previous six months. This statistic shows the results of a survey concerning the most popular clothing stores in Germany ranked by customer numbers from 2018 to 2021.