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Source
Source
Release date
October 2015
More information
Region
Germany
Survey time period
June to July 2015
Number of respondents
5,182 respondents
Age group
14-69 years
Method of interview
Online survey
Supplementary notes
* The number of cases for each clothing brand - i.e. the number of respondents owning an item from the brand - is less than 50.
Information on random sample:
Base: persons available online (Germans and EU citizens in private households in main place of residence) aged 14 to 69.
Information on total sample:
2015: 5,182 respondents, projection to 44.31 million persons
This question was asked during the survey in the following wording: "Here you see brands known to you or the manufacturer of the clothing. Please add to every brand information on whether you own an item of clothing from them or not."
(Original German question worded as follows: ""Hier sehen Sie die Ihnen bekannten Marken bzw. Hersteller von Kleidung noch einmal. Bitte geben Sie zu jeder Marke an, ob Sie davon ein oder mehrere Kleidungsstücke besitzen, oder nicht.")
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