* Financial years end August 31st of each respective year. Total revenues include retail sales, delivery receipts, third-party revenues, and internal revenues. Data for previous years has been taken from previous annual reports by the source. ** Data for the years 2016 to 2020 is not shown in full. Numbers have been rounded. ***The 2023 financial year was measured from September 1, 2022, to September 3, 2023.
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ASOS total revenue in the United Kingdom (UK) 2013-2025
In the United Kingdom (UK), the annual revenue of ASOS decreased compared to the previous year. As of 2025, the online fashion retailer's revenue decreased by about **** percent.
The European fashion scene
When it comes to fashion retail worldwide, consumers in Europe still preferred to shop in physical stores, with only around ** percent shopping online. Despite this, a projection of online revenue for fashion retail in Europe revealed that the market is set to grow continuously in the coming years. Compared to shoes and accessories, apparel makes up most of this revenue.
Zooming in on ASOS
Among leading fashion websites in the UK, in 2024, asos.com ranked second with over percent share of voice. Additionally, the ASOS website attracted more than ** million visits in May 2024. When looking at the popularity of ASOS in its home market, while around ** percent of UK shoppers have heard of ASOS, only ** percent stated that they like the brand.
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ASOS. (December 3, 2025). Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2025 (in million GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/500721/asos-revenue-in-the-united-kingdom-uk/
ASOS. "Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2025 (in million GBP)." Chart. December 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/500721/asos-revenue-in-the-united-kingdom-uk/
ASOS. (2025). Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2025 (in million GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/500721/asos-revenue-in-the-united-kingdom-uk/
ASOS. "Annual Revenue of Asos in The United Kingdom (Uk) from Financial Year 2013 to 2025 (in Million Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Dec 2025, /statistics/500721/asos-revenue-in-the-united-kingdom-uk/
ASOS, Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2025 (in million GBP) ÌÇÐÄÆƽâ°æ, /statistics/500721/asos-revenue-in-the-united-kingdom-uk/ (last visited July 31, 2026)
Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2025 (in million GBP) [Graph], ASOS, December 3, 2025. [Online]. Available: /statistics/500721/asos-revenue-in-the-united-kingdom-uk/
