* n (18-34) = 488, n (35-54) = 805; n (55+) = 770.
The question was phrased by the source as follows: "To what extent do you agree or disagree with each of the following statements? - 'You can get the best bargains in the January Sales'". The data shows all those who answered 'Tend to Agree' or 'Strongly Agree'.
Citation formats
Consumer attitudes towards January sales in the United Kingdom (UK) 2015, by age
This statistic illustrates the share of consumers, by age, who agree that the best bargains can be found in the January sales in the United Kingdom. According to the survey (conducted in December 2015) younger consumers were more inclined to say that the best deals can be found in the January sales, with 45 percent of 18 to 34 year olds agreeing so, compared to 31 percent of 35 to 54 year olds and 22 percent of those aged 55 and over.
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ICM Research. (January 12, 2016). Share of consumers who agree that you can get the best bargains in the January sales in the United Kingdom (UK) as of December 2015, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/502728/january-sales-attitudes-united-kingdom-uk-by-age/
ICM Research. "Share of consumers who agree that you can get the best bargains in the January sales in the United Kingdom (UK) as of December 2015, by age." Chart. January 12, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/502728/january-sales-attitudes-united-kingdom-uk-by-age/
ICM Research. (2016). Share of consumers who agree that you can get the best bargains in the January sales in the United Kingdom (UK) as of December 2015, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/502728/january-sales-attitudes-united-kingdom-uk-by-age/
ICM Research. "Share of Consumers Who Agree That You Can Get The Best Bargains in The January Sales in The United Kingdom (Uk) as of December 2015, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2016, /statistics/502728/january-sales-attitudes-united-kingdom-uk-by-age/
ICM Research, Share of consumers who agree that you can get the best bargains in the January sales in the United Kingdom (UK) as of December 2015, by age ÌÇÐÄÆƽâ°æ, /statistics/502728/january-sales-attitudes-united-kingdom-uk-by-age/ (last visited August 03, 2026)
Share of consumers who agree that you can get the best bargains in the January sales in the United Kingdom (UK) as of December 2015, by age [Graph], ICM Research, January 12, 2016. [Online]. Available: /statistics/502728/january-sales-attitudes-united-kingdom-uk-by-age/
