The question was phrased by the source as follows: "Thinking about your food shopping lately, have you been doing any of the following more often or less
often, or have you made no change? - Buying food items on promotion." The figures show the combined share of respondents who said they agree slightly and those who agree strongly.
* 2015 survey; n (2015) = 1009; n (2013) = 1029. Number of respondents in 2009 and 2011 not given. Latest survey conducted in March and April 2017.
Citation formats
Change in consumers buying food on promotion in Great Britain 2009-2017
This statistic illustrates the change in how often consumers buy food items on promotion in Great Britain, according to biannual surveys conducted from 2009 to 2017. In 2017, around ** percent of respondents said they are buying items on promotion less often than they used to.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Bord Bia. (July 28, 2017). Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
Bord Bia. "Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017." Chart. July 28, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
Bord Bia. (2017). Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
Bord Bia. "Change in Frequency of Consumers Buying Food Items on Promotion in Great Britain from 2009 to 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jul 2017, /statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
Bord Bia, Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017 ÌÇÐÄÆƽâ°æ, /statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/ (last visited July 28, 2026)
Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017 [Graph], Bord Bia, July 28, 2017. [Online]. Available: /statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
