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Consumer brands participating in promotions during Black Friday in the United Kingdom (UK) in 2020 and 2021

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Source

Release date

July 2021

Region

United Kingdom

Survey time period

June 7-14, 2021

Number of respondents

401 respondents

Special properties

UK marketers (consumer brands, 100+ employees)

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows:
"Q6a: Did you have a Black Friday offer last year?"
"Q6b – Do you plan to have special promotions or offers for Black Friday this year?"

Citation formats

Share of retailers participating in Black Friday in the UK 2020-2021

Published by
F. Watty,
Jul 12, 2021
According to the results of a survey conducted with marketers of UK-based consumer brands, ** percent of brands were planning to run promotional campaigns in the United Kingdom (UK) in 2021. This represented a decline of **** percentage points compared to the previous year, when ** percent of brands said they ran special offers for Black Friday.
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