This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic describes the reactions to commercials during streaming of TV programs according to viewers in the United States as of May 2015, sorted by age group. During the GfK survey, 20 percent of Millennial respondents stated that they watched the ad or commercial message.
The 'How People Use Primetime TV 2015' report from —GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The , founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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GfK. (September 17, 2015). Reactions to commercials during streaming of TV programs in the United States as of May 2015, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/496122/usa-reaction-to-commercials-during-streaming-tv-programs-age/
GfK. "Reactions to commercials during streaming of TV programs in the United States as of May 2015, by age group." Chart. September 17, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/496122/usa-reaction-to-commercials-during-streaming-tv-programs-age/
GfK. (2015). Reactions to commercials during streaming of TV programs in the United States as of May 2015, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/496122/usa-reaction-to-commercials-during-streaming-tv-programs-age/
GfK. "Reactions to Commercials during Streaming of Tv Programs in The United States as of May 2015, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2015, /statistics/496122/usa-reaction-to-commercials-during-streaming-tv-programs-age/
GfK, Reactions to commercials during streaming of TV programs in the United States as of May 2015, by age group ÌÇÐÄÆƽâ°æ, /statistics/496122/usa-reaction-to-commercials-during-streaming-tv-programs-age/ (last visited August 07, 2026)
Reactions to commercials during streaming of TV programs in the United States as of May 2015, by age group [Graph], GfK, September 17, 2015. [Online]. Available: /statistics/496122/usa-reaction-to-commercials-during-streaming-tv-programs-age/
