Potential HBO Max subscribers in the U.S. by generation 2020| ��ƽ��

Likelihood of subscribing to WarnerMedia's upcoming streaming platform HBO Max among adults in the United States as of March 2020

Characteristic	Very likely to purchase	Somewhat likely to purchase	Not very likely to purchase	Not likely at all to purchase	Don't mind/ No opinion
Generation Z	5%	12%	16%	29%	39%
Millennials	8%	14%	18%	32%	29%
Generation X	7%	14%	15%	37%	27%
Boomers	1%	6%	13%	55%	24%

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Release date

March 2020

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Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: And based on what you know about the following streaming services how likely are you to purchase the following when they become available? HBO Max, WarnerMedia’s upcoming streaming service that will feature content from Warner Bros., Turner and HBO

Citation formats

The graph shows the likelihood of subscribing to WarnerMedia’s upcoming streaming service, HBO Max, among adults in the United States as of March 2020, according to generation. The online survey concluded the generation least likely to purchase a subscription to the service were Boomers, with 55 percent of those surveyed answering that they were not likely at all to sign up to HBO Max upon its launch in 2020, compared to 29 percent of Generation Z. It was found that Millennials were the generation most likely to subscribe, with eight percent very likely to purchase a subscription.