The statistic shows short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by category. Drugs and toiletries ranked first with an ad spend of * million U.S. dollars. The same category ranked first in radio DR advertising. In long-form DRTV advertising, cosmetics, hair and personal care was the leading category with million U.S. dollars in spending.
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Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)." Chart. May 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Category (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2018, /statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/492931/short-form-drtv-ad-spend-category-usa/ (last visited August 06, 2026)
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: /statistics/492931/short-form-drtv-ad-spend-category-usa/
