The statistic shows long-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by category. During the reported period, cosmetics, hair, and personal care ad spending amounted to million U.S. dollars.
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Response Magazine. (April 1, 2018). Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/492994/long-form-drtv-ad-spend-category-usa/
Response Magazine. "Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)." Chart. April 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/492994/long-form-drtv-ad-spend-category-usa/
Response Magazine. (2018). Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/492994/long-form-drtv-ad-spend-category-usa/
Response Magazine. "Long-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Category (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2018, /statistics/492994/long-form-drtv-ad-spend-category-usa/
Response Magazine, Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/492994/long-form-drtv-ad-spend-category-usa/ (last visited August 07, 2026)
Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph], Response Magazine, April 1, 2018. [Online]. Available: /statistics/492994/long-form-drtv-ad-spend-category-usa/
