The statistic shows the direct response (DR) radio advertising spending in the United States in the fourth quarter of 2017, by category. Direct response radio ad spend on the food and beverage category amounted to slightly over *** thousand U.S. dollars during the quarter.
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Response Magazine. (June 1, 2018). Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/494006/direct-response-dr-radio-ad-spend-category-usa/
Response Magazine. "Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)." Chart. June 1, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/494006/direct-response-dr-radio-ad-spend-category-usa/
Response Magazine. (2018). Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/494006/direct-response-dr-radio-ad-spend-category-usa/
Response Magazine. "Direct Response (Dr) Radio Advertising Spending in The United States in 4th Quarter 2017, by Category (in Thousand U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2018, /statistics/494006/direct-response-dr-radio-ad-spend-category-usa/
Response Magazine, Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/494006/direct-response-dr-radio-ad-spend-category-usa/ (last visited August 06, 2026)
Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars) [Graph], Response Magazine, June 1, 2018. [Online]. Available: /statistics/494006/direct-response-dr-radio-ad-spend-category-usa/