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This statistic displays consumer views on retail promotions in the United Kingdom, by age, according to a survey conducted in 2015. Of respondents, 76 percent aged 55 or over agreed that retailers sometimes exaggerate the levels of discounting that they offer. The younger age groups were less likely to agree, with 63 percent of 18 to 34 year olds and 73 percent of 35 to 54 year olds agreeing with the statement.