The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Percentage points not adding up to or exceeding 100 percent are probably due to rounding.
Citation formats
Most common impulse purchases in the Netherlands 2021, by category
Which products are consumers in the Netherlands most likely to buy on an impulse when a high discount is offered? According to this survey, discounted food products are most frequently bought on an impulse. ** percent of survey participants stated to regularly make impulse purchases when it comes to food as a result of a high discount. Only ** percent of Dutch respondents stated that they never did so.
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Reclamefolder.nl. (September 14, 2021). Share of consumers making impulse purchases when a high discount is offered in the Netherlands in 2021, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1088692/most-frequently-bought-impulse-purchases-in-the-netherlands-by-category/
Reclamefolder.nl. "Share of consumers making impulse purchases when a high discount is offered in the Netherlands in 2021, by category." Chart. September 14, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1088692/most-frequently-bought-impulse-purchases-in-the-netherlands-by-category/
Reclamefolder.nl. (2021). Share of consumers making impulse purchases when a high discount is offered in the Netherlands in 2021, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1088692/most-frequently-bought-impulse-purchases-in-the-netherlands-by-category/
Reclamefolder.nl. "Share of Consumers Making Impulse Purchases When a High Discount Is Offered in The Netherlands in 2021, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Sep 2021, /statistics/1088692/most-frequently-bought-impulse-purchases-in-the-netherlands-by-category/
Reclamefolder.nl, Share of consumers making impulse purchases when a high discount is offered in the Netherlands in 2021, by category ÌÇÐÄÆƽâ°æ, /statistics/1088692/most-frequently-bought-impulse-purchases-in-the-netherlands-by-category/ (last visited July 30, 2026)
Share of consumers making impulse purchases when a high discount is offered in the Netherlands in 2021, by category [Graph], Reclamefolder.nl, September 14, 2021. [Online]. Available: /statistics/1088692/most-frequently-bought-impulse-purchases-in-the-netherlands-by-category/
